In my recent search i found several watches and luxury item auction site that has been doing business since the 17th century. Yes of course, 'auctioning' is not new in the western society.
One example of an established auctioning company is Bonham's. As published in their website at www.bonhams.com, Bonhams is not only the world's fastest growing auction house, it is also the world’s oldest and largest auctioneer of fine art and antiques still in British ownership.

The name Bonhams is recognised worldwide throughout all sectors of the fine art, antiques and collectors market, and several of its departments are established world leaders within their fields.
Bonhams covers a broad range of items, from paintings to motor cars and cycles, from books to porcelain and contemporary ceramics, jewellery(watches as well) to rivercraft. For a full listing of our specialist departments
Among the recent luxury watches auctioned at Bonhams are Patek Philippe, Rolex, Vacheron Constantin and other prestigious names.
If you have something to sell, you can contact the person in charge in the Watches & Wristwatches Department, to arrange a free and confidential valuation.
visit Bonhams site at http://www.bonhams.com/cgi-bin/public.sh/pubweb/publicSite.r?sContinent=EUR&screen=watches
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