For real divers.
Sporty and rugged.
IWC combines functionality with a striking design.
Exclusive and elegant.
IT’S a range that stands out in functionality but also captivates the eye in design and appearance.
IWC Schaffhausen has once again extensively revised, both technically and aesthetically, its famous family of diver’s watches, first introduced in 1967 under the name Aquatimer.
This step coincides with a new partnership in support of environmental and marine conservation, which IWC has entered into with the Charles Darwin Foundation in Galapagos to mark the Darwin bicentennial year in 2009.
One of the new Aquatimer models, the Aquatimer Chronograph Edition Galapagos Islands, is specially dedicated to this environmental commitment.
This timepiece is a shining example of the revised watch family in every aspect.
It’s also an attractive and very sporty representation of this new collaboration between IWC and the Charles Darwin Foundation in Galapagos.
Its matte black stainless steel case is completely coated with vulcanised rubber.
The black dial and the strongly contrasting white indications (together with the black rubber strap) make the watch a conspicuous statement on the wrist.
A relief engraving of a giant tortoise on the back of the case adds to its unique appeal.
The use of vulcanised rubber on its case (and a rubber strap to match) has led to a very rugged, masculine design.
“This is a very no-nonsense straight forward diver’s watch for real divers,” said Andreas Boesch, general manager of South East Asia for IWC Schaffhausen.
Other new models in the Aquatimer family this year include the Aquatimer Chronograph in red gold, aptly themed “elegance under water”, a watch that takes one directly from a wet suit to a dinner jacket.
With a case made of red gold, this watch stands out as a timepiece that can be both exclusive and attractive despite its extremely rugged nature.
The Aquatimer Deep Two, another model to watch out for, provides everything a diver needs to ensure his safety.
This is a mechanical diver's watch with a mechanical indication of dive depth so the diver can view what has been his maximum dive depth and also current dive depth explained Boesch.
Tastes in watches change very quickly nowadays, quicker than in the past so IWC always keeps in mind the need for an evolutionary update of its timepieces, he added.
“People have a clear picture and image of what IWC stands for. We listen and study trends and see how we can respond to these news ideas and needs.”
In IWC's Da Vinci collection, the latest model, the Da Vinci Perpetual Calendar Digital Date-Month, follows indirectly in the footsteps of IWC’s famous “Pallweber” watches which are now highly prized collector's items.
Two years after the Da Vinci in its tonneau shaped case made its mark with the new IWC chronograph as a complication, this new model adds a major supplementary function to the existing Da Vinci range.
In addition to the chronograph and also the perpetual calendar, it now has a large format date and month shown in digital form, plus a digital display of the four yearly leap year cycle.
Like its famous predecessor, this new model too remains true to the principal of providing functions which are practical, ideal for everyday use and easy to operate.
source : http://www.nst.com.my/Current_News/NST/Wednesday/Features/20090331164440/Article/indexF_html
